Mr. Li Yongzhou has been working in the catering industry for more than 40 years. His career as a chef started from 1970s when he immigrated to Hong Kong. After accumulating sufficient experience, Li went to the US for another try. Later when China’s catering industry showed its boom, Li chose to come back to China to have a new start. Whenever he was and is, Li has never given up his identity and also his dream of being a chef. “Being a chef is my life-time pursuit, a career that I love, and the most important part in my life,” Li said. In the course of working at large brands, Li accumulated abundant experience in international catering and restaurant management. In 2002, Li established Peninsula Catering Management and Consulting Co., Ltd., for the purpose of introducing his experience to more restaurants and catering companies. Through constant promoting and innovation of culinary concepts, Li has been contributing to the healthy development of the catering industry in a practical, attentive and professional way.

Li obtained the titles of “National Senior Chef” and “Senior Technician” in 2000 and 2001 respectively. Later, he won the title of “Top 10 Famous Chefs in Guangdong, Hong Kong and Macao”.

2002 and 2004 recorded the confirmation of his skills by a large number of awards and honors, including the Chaine des Rotisseurs Gold Medal, Commanderies des Cordons Bleus de France Gold Medal, Royal Taste Medal issued by the French Federation of Spirits Producers, Famous Chef Medal and Certification issued by the French Federation of Famous Chefs, “International Master of Culinary Arts Award” and “International Gourmet Judge Award” issued by the International Hotel & Restaurant Association, “International Gourmet Doctor” issued by the Ordre Mondial des Gourmets, Degustateurs, Honorary President of the Ordre International des Disciples d’Auguste Escoffier China, and Honorary President of the Culinary Art Master Club.

In 2006 and 2009, Li was titled “Top 10 Figures of the Year at Hotels and Restaurants in Guangdong, Hong Kong, and Macao” and “Outstanding Figures Promoting the Development of Cantonese Cuisine” respectively.

In the two consecutive years of 2009 and 2010, Li won the titles of “Excellent Chinese Entrepreneurs” and “Figures with Outstanding Contributions to the Development of the Cantonese Cuisine Industry”, which confirmed his contributions to industry development.

In 2011 and 2012, Li was granted the titles of “Father of Gastronomy” and “King of Chefs” by the Ordre International des Disciples d’Auguste Escoffier.

In 2013, Li was titled “2013 Outstanding Figures Promoting Industry Development”, and in 2014, Li won the “Contribution to Charity Award” jointly granted by the Guangzhou Charity Association and Guangzhou Chamber of Commerce for Overseas Chinese Enterprises.

Also in 2014, Li was selected as the Vice President of the China Hotel Association Famous Chef Council, and granted the title of “Gourmet Doctor” by San Gabriel Unified School District.